Famous panda bear logo

At the same time, cubs born abroad must be returned to their homeland. But ever since it became a rental item, it has been seen more as an ornamental animal. Once in zoos with thousands of visitors, the bamboo bear has lost its original meaning. Despite the fact that the PRC has appropriated these unique animals, no one prevents various foreign companies from using emblems with pandas.

They are depicted as cute and serious, defenseless and dangerous — it all depends on what meaning is invested in the logo of the brand. In this selection, we have given some examples of such designs where the contrast of images is most clearly manifested.

Butterfly logo brand

The artists who created the panda logo for WWF believed that it was an endangered species that needed to be protected. But recently, black and white bears are no longer an endangered species. Even the Chinese authorities have recognized this and have managed to increase their population by increasing the area of bamboo forests. However, the World Wildlife Fund has retained its iconic symbol because, without it, the conservation organization would be perceived very differently.

With its change, the brand identity would be lost.