Howard luck gossage biography of martin lewis

It was first broadcast on the 20th May You can listen to the show here. In a former Fire Station in s San Francisco, there's a party going on, involving some of the most celebrated writers, artists, thinkers and musicians of the age.

Howard luck gossage biography of martin lewis: a book about. Howard Gossage

There's John Steinbeck, chatting to architect Buckminster Fuller. Marshall McLuhan is over in the corner telling another of his bad jokes to a young Joan Rivers and Tom Wolfe is talking to fellow author and Merry Prankster, Ken Kesey, who's hanging out at the bar with the Grateful Dead. How did all these people come together in one place?

The answer lies with a reluctant advertising innovator, an instigator of ideas, an agitator and a mentor - Howard Luck Gossage. Howard Gossage was an advertising man first and foremost, a preternatural marketing and propaganda genius — but he was so much more. And yet its influence is still felt around the world. But upending the world of advertising was never going to be enough for Howard.

And so, in the mids, he set about to do just that.