Bethlehem tilahun alemu biography definition and description

Bethlehem Tilahun Alemu is an Ethiopian entrepreneur.

Bethlehem tilahun alemu biography definition and description: Bethlehem Tilahun Alemu is a

At 25, just after her studies, she embarked on entrepreneurship. She founded SoleRebels, a footwear company using recycled tires. In , Forbes named it the fastest growing African brand company. Despite coming from a humble background, she managed to earn a degree in accounting in at the age of After working for a year as an accountant, she decided to quit her job, with one idea in mind : becoming an entrepreneur.

Her neighbourhood being known for the wealth of its craftsmen, she decided to seize this opportunity. She launched a shoe company using recycled tires, a cheap and available raw material. The first two years of the company were not easy, given the challenge to find the best design for its shoes. With the first prototypes, it put on the market heavy shoes, weighing 6 kilos per shoe.

After two years, she finally managed to find the best design and drew on seleates and barabassos, nigerian traditional shoes. New designs became successful.